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Empirical analysis of posts and interactions: a case of Australian Government Facebook pages

journal contribution
posted on 2016-12-31, 00:00 authored by Lubna AlamLubna Alam
Research on government use of Facebook (FB) and citizen engagement has increased in the last five years or so; however there is a scarcity of empirical research that identify the extent of agency and audience engagement on government FB pages. Questions still remains unanswered if agencies with dissimilar functional focus engage differently in FB. Based on a large-scale world-first empirical analysis of over 147 federal government FB pages, this article presents insights on online participation in terms of government posts and citizen interactions observed over three years (2013-2016) across different types of agencies (i.e. operational, policy, regulatory and specialist). Preliminary findings show convincing agency and audience engagement on FB pages as a platform for sharing and communicating. However there are differences among the agencies in terms of audience and agency engagement relative to post activity and interactions. The findings have implications for federal government agencies, both from benchmarking and capability building perspectives.

History

Journal

Pacific Asia journal of the Association for Information Systems

Volume

8

Article number

6

Pagination

91-110

Location

Atlanta, Ga.

ISSN

1943-7536

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal, C Journal article

Copyright notice

[2016, Association for Information Systems]

Issue

4

Publisher

Association for Information Systems