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Empirical decomposition of customer responses to discount coupons in online FMCG retailing

journal contribution

posted on 2021-01-01, 00:00 authored by Samaneh Montazeri, Ali Tamaddoni JahromiAli Tamaddoni Jahromi, S Stakhovych, Mike Ewing

Empirical decomposition of customer responses to discount coupons in online FMCG retailing

History

Journal

Journal of Retailing and Consumer Services

Volume

58

Article number

102340

Pagination

1 - 7

Publisher

Elsevier

Location

Amsterdam, The Netherlands

Publisher DOI

https://doi.org/10.1016/j.jretconser.2020.102340

ISSN

0969-6989

Language

eng

Publication classification

C1 Refereed article in a scholarly journal; C Journal article

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Keywords

Discount coupons Bayesian estimation Customer heterogeneity Price-based promotions Social Sciences Business Business & Economics CONSUMERS PERCEPTIONS IMPACT PROMOTION EXPECTATIONS PRONENESS

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All Rights Reserved

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