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Empirical decomposition of customer responses to discount coupons in online FMCG retailing
Version 2 2024-06-04, 04:10Version 2 2024-06-04, 04:10
Version 1 2020-10-30, 15:28Version 1 2020-10-30, 15:28
journal contribution
posted on 2024-06-04, 04:10 authored by S Montazeri, Ali Tamaddoni JahromiAli Tamaddoni Jahromi, S Stakhovych, M EwingEmpirical decomposition of customer responses to discount coupons in online FMCG retailing
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Journal
Journal of Retailing and Consumer ServicesVolume
58Article number
ARTN 102340Pagination
1 - 7Location
Amsterdam, The NetherlandsPublisher DOI
ISSN
0969-6989eISSN
1873-1384Language
EnglishPublication classification
C1 Refereed article in a scholarly journal, C Journal articlePublisher
ELSEVIER SCI LTDUsage metrics
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