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Engaging a disadvantaged community with a fruit and vegetable box scheme

journal contribution
posted on 2018-04-01, 00:00 authored by Christina Zorbas, J McCartan, R De Mel, K Narendra, E C Tassone, E Yin, C Palermo
Issue addressed
Interventions which target the determinants of unhealthy diets are required to promote healthy eating and reduce the burdens of diet-related diseases such as cardiovascular disease, diabetes and some cancers.
Methods
Qualitative interviews (n = 12) were conducted to explore the perspectives and experiences of local stakeholders regarding the implementation and uptake of a healthy eating initiative (a fruit and vegetable box scheme) in a disadvantaged, regional community.
Results
Factors affecting the community's engagement included marketing strategies, customer experiences, a community-centred approach, partnerships and logistics.
Conclusions
Community engagement is often essential for an intervention to be effective. The factors which influence community engagement should be considered during planning, especially when targeting disadvantaged groups.
So what?
Behavioural change interventions may continue to be met with limited success if community engagement and the overarching structural barriers to healthy eating are not addressed.

History

Journal

Health Promotion Journal of Australia

Volume

29

Issue

1

Pagination

108 - 110

Publisher

John Wiley & Sons

Location

Oxford, Eng.

ISSN

1036-1073

eISSN

2201-1617

Language

eng

Publication classification

C4 Letter or note

Copyright notice

2018, Australian Health Promotion Association

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