Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers

journal contribution

posted on 2024-06-06, 12:07 authored by W Wymer, A O'Cass, R Casidy

Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers

History

Journal

Tourism management

Volume

66

Pagination

72-84

Location

Amsterdam, The Netherlands

ISSN

0261-5177

Language

eng

Publication classification

C Journal article, C1 Refereed article in a scholarly journal

Copyright notice

2017, Elsevier

Publisher

Elsevier

Usage metrics

Categories

Keywords

brand identification brands emotion hotel relationship marketing relationship orientation share of wallet Department of Marketing 3504 Commercial services 3506 Marketing

Licence

All Rights Reserved

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