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Entrepreneurial intention and outcome expectancy: evidence from South Korea and China

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journal contribution
posted on 2024-06-13, 10:27 authored by Z Jiang, Z Wang
Focusing on the East Asian context, this study examines (1) cultural and gender differences in entrepreneurial intention, (2) the mediating effects of culture and gender on the relationships between entrepreneurial intention and expectancies of positive entrepreneurial outcomes, and (3) the results of entrepreneurial intention of females. The findings reveal that while Chinese students have a greater entrepreneurial intention than South Korean students, the relationships between entrepreneurial intention and outcome expectancies are stronger in South Korean than in Chinese students. In terms of gender, males have a greater entrepreneurial intention than females. The relationships between entrepreneurial intention and outcome expectancies are stronger in male than in female students. Social status and selfrealization are the entrepreneurial outcomes that females value most.

History

Journal

Contemporary management research

Volume

10

Pagination

251-270

Location

New Taipei City, Taiwan

ISSN

1813-5498

eISSN

1813-5498

Language

eng

Publication classification

C Journal article, C1.1 Refereed article in a scholarly journal

Copyright notice

2014, Contemporary management research

Issue

3

Publisher

Academy of Taiwan Information Systems Research