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Entrepreneurship, marketing and leadership in non-profit performing arts organisations

journal contribution
posted on 2004-01-01, 00:00 authored by Ruth Rentschler, G Geursen
This paper argues that the entrepreneurial leader in non-profit PAOs has received too little attention in literature pertaining to these organisations. This criticism also applies to museums. The paper explores how leaders in non-profit performing arts organisations balance the interests of the various funding sources and market opportunities to service their revenue requirements. It reviews a tension in non-profit performing arts organisations: the relationship between limited funding and the subsequent need to act entrepreneurially and innovatively among the various funding sources. Using longitudinal analysis of annual reports, the paper uncovers interplay essential to entrepreneurship. Hence, strategies and tensions are highlighted that non-profit leaders have used. Comparisons are made with non-profit art museums which previous research has shown have the same funding tensions.

History

Journal

Journal of research in marketing and entrepreneurship

Volume

6

Issue

1

Pagination

1 - 10

Publisher

Eastern Washington University - Emerald Group Publishing

Location

Washington, DC

ISSN

1471-521X

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2004, Emerald Group Publishing

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