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Erlösquellen und preismodelle für den business-to-consumer-bereich im internet

journal contribution
posted on 2005-08-01, 00:00 authored by Bernd SkieraBernd Skiera, M Spann, U Walz
This article discusses revenue sources and pricing models for business-to-consumer electronic commerce. We outline why revenue sources and pricing models should be separated, how pricing models can contribute to strategic and tactic goals and which pricing models the Internet facilitates mostly. Thereby, we discuss the different forms of price discrimination and the possibilities of interactive pricing models.

History

Alternative title

Revenue sources and pricing models for business-to-consumer electronic commerce

Journal

Wirtschaftsinformatik

Volume

47

Pagination

285-293

Location

Wiesbaden, Germany

ISSN

0937-6429

eISSN

1861-8936

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2005, Springer Fachmedien Wiesbaden GmbH

Issue

4

Publisher

Gabler Verlag

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