The accounts of foreign visitors who began arriving in Japan after the Meiji Revolution, in 1868, show that the newcomers were intrigued by the Japanese relationship with trees. Sacred trees were noted as important features around shrines. Old trees were marveled over, especially given the affectionate care the trees received, as were the miniature bonsai that could be hundreds of years old and require daily tending. But the visitors focused especially on the cherry trees (Prunus serrulata) and their brief but spectacular show of blossoms. Writer Lafcadio Hearn was no exception, and
he recorded fables like “The Cherry Tree of the Sixteenth Day” in his classic book Kwaidan, published in 1904.1 Tourists today have the same focus, resulting in the peak season for tourism to Japan happening in early April, when the cherry trees are in bloom. Massed blossoms are the perfect photo opportunity—they accounted for a massive 29 million Instagram posts in 2018—and the cherry-blossom-viewing ritual, known as hanami, is an attraction in itself. The ritual involves siting on blue tarpaulins beneath the trees and drinking sake while the fragile blossoms fall. This is promoted to
tourists as indicative of a society whose people accept “the fleeting nature of life.”