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Ethical Branding in A Divided World: How Political Orientation Motivates Reactions to Marketplace Transgressions

journal contribution
posted on 2021-01-01, 00:00 authored by T Allard, Brent McFerranBrent McFerran
Ethical Branding in A Divided World: How Political Orientation Motivates Reactions to Marketplace Transgressions

History

Journal

Journal of Consumer Psychology

Pagination

1 - 22

Location

Chichester, Eng.

ISSN

1057-7408

eISSN

1532-7663

Language

English

Publication classification

C1.1 Refereed article in a scholarly journal

Publisher

JOHN WILEY & SONS LTD