Ethical Branding in A Divided World: How Political Orientation Motivates Reactions to Marketplace Transgressions
journal contribution
posted on 2021-01-01, 00:00 authored by T Allard, Brent McFerranEthical Branding in A Divided World: How Political Orientation Motivates Reactions to Marketplace Transgressions
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Journal
Journal of Consumer PsychologyPagination
1 - 22Location
Chichester, Eng.ISSN
1057-7408eISSN
1532-7663Language
EnglishPublication classification
C1.1 Refereed article in a scholarly journalPublisher
JOHN WILEY & SONS LTDUsage metrics
Keywords
Social SciencesBusinessPsychology, AppliedBusiness & EconomicsPsychologyBrandingPolitical IdeologyEthical ConsumptionAttribute FormationMoral JudgmentINDIVIDUAL-DIFFERENCESRED BULLIDEOLOGYIDENTITYBEHAVIORCONSERVATIVESATTRIBUTIONATTITUDESLIBERALSPSYCHOLOGY3507 Strategy, management and organisational behaviour
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