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Ethical evaluation of audience segmentation in social marketing
journal contribution
posted on 2013-01-01, 00:00 authored by Joshua NewtonJoshua Newton, F Newton, T Turk, Mike EwingEthical evaluation of audience segmentation in social marketing
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Journal
European journal of marketingVolume
47Issue
9Pagination
1421 - 1438Publisher
Emerald Group PublishingLocation
Bingley, EnglandPublisher DOI
ISSN
0309-0566eISSN
1758-7123Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
2013, Emerald Group PublishingUsage metrics
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