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Ethical evaluation of audience segmentation in social marketing

Version 2 2024-09-20, 00:00
Version 1 2014-10-28, 10:29
journal contribution
posted on 2024-09-20, 00:00 authored by Joshua NewtonJoshua Newton, F Newton, T Turk, M Ewing
Ethical evaluation of audience segmentation in social marketing

History

Journal

European journal of marketing

Volume

47

Pagination

1421-1438

Location

Bingley, England

ISSN

0309-0566

eISSN

1758-7123

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2013, Emerald Group Publishing

Issue

9

Publisher

Emerald Group Publishing

Usage metrics

    Research Publications

    Categories

    No categories selected

    Keywords

    social marketingethicssegmentationKenyaHIV/AIDS150599 Marketing not elsewhere classified970115 Expanding Knowledge in Commerce

    Licence

    All Rights Reserved

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