Ethical evaluation of audience segmentation in social marketing
Version 2 2024-09-20, 00:00Version 2 2024-09-20, 00:00
Version 1 2014-10-28, 10:29Version 1 2014-10-28, 10:29
journal contribution
posted on 2024-09-20, 00:00 authored by Joshua NewtonJoshua Newton, F Newton, T Turk, M EwingEthical evaluation of audience segmentation in social marketing
History
Journal
European journal of marketingVolume
47Pagination
1421-1438Location
Bingley, EnglandISSN
0309-0566eISSN
1758-7123Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
2013, Emerald Group PublishingIssue
9Publisher
Emerald Group PublishingUsage metrics
Categories
No categories selectedKeywords
Licence
Exports
RefWorksRefWorks
BibTeXBibTeX
Ref. managerRef. manager
EndnoteEndnote
DataCiteDataCite
NLMNLM
DCDC