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Ethical evaluation of audience segmentation in social marketing

journal contribution

posted on 2013-01-01, 00:00 authored by Joshua NewtonJoshua Newton, F Newton, T Turk, Mike Ewing

Ethical evaluation of audience segmentation in social marketing

History

Journal

European journal of marketing

Volume

47

Issue

9

Pagination

1421 - 1438

Publisher

Emerald Group Publishing

Location

Bingley, England

Publisher DOI

https://doi.org/10.1108/EJM-09-2011-0515

ISSN

0309-0566

eISSN

1758-7123

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2013, Emerald Group Publishing