Ethos, logos, pathos: strategies of persuasion in social/environmental reports

journal contribution

posted on 2012-09-02, 00:00 authored by Colin HigginsColin Higgins, R Walker

Ethos, logos, pathos: strategies of persuasion in social/environmental reports

History

Journal

Accounting forum

Volume

36

Pagination

194 - 208

Location

Amsterdam, The Netherlands

ISSN

0155-9982

eISSN

1467-6303

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2012, Elsevier

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Keywords

rhetoric discourse persuasion sustainability reporting critical analysis New Zealand

Licence

All Rights Reserved

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