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Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites

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journal contribution
posted on 2024-06-21, 07:06 authored by Hanh Tien DuongHanh Tien Duong, Adriana A Amaya Rivas, Ying-Kai Liao
Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites

History

Journal

Asia Pacific Management Review

Volume

24

Pagination

238-249

Location

Amsterdam, The Netherlands

Open access

  • Yes

ISSN

1029-3132

eISSN

1029-3132

Language

eng

Issue

3

Publisher

Elsevier