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Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites

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journal contribution
posted on 2024-06-21, 07:06 authored by Hanh Tien DuongHanh Tien Duong, Adriana A Amaya Rivas, Ying-Kai Liao
Examining the influence of customer-to-customer electronic word-of-mouth on purchase intention in social networking sites

History

Journal

Asia Pacific Management Review

Volume

24

Pagination

238-249

Location

Amsterdam, The Netherlands

Publisher DOI

Open access

  • Yes

ISSN

1029-3132

eISSN

1029-3132

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Issue

3

Publisher

Elsevier

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    Licence

    CC BY-NC-ND 4.0

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