Expert systems: the cold fusion of marketing?

Dubelaar, Chris; Finlay, PN; Taylor, D

Expert systems: the cold fusion of marketing?

https://hdl.handle.net/10536/DRO/DU:30073326
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posted on 2024-06-04, 05:07 authored by Chris DubelaarChris Dubelaar, PN Finlay, D Taylor

Expert systems: the cold fusion of marketing?

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1.
DOI - Is version of https://doi.org/10.1080/0267257X.1991.9964165

Location

London, Eng.

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

1991, Taylor & Francis

Journal

Journal of marketing management

Volume

7

Pagination

371-382

ISSN

0267-257X

eISSN

1472-1376

Issue

4

Publisher

Taylor & Francis

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Keywords

150503 Marketing Management (incl Strategy and Customer Relations)909999 Commercial Services and Tourism not elsewhere classified Department of Marketing

Expert systems: the cold fusion of marketing?

History

Related Materials

Location

Language

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Copyright notice

Journal

Volume

Pagination

ISSN

eISSN

Issue

Publisher

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Keywords

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