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Expert systems: the cold fusion of marketing?

journal contribution
posted on 01.01.1991, 00:00 authored by Chris DubelaarChris Dubelaar, P N Finlay, D Taylor
Expert systems: the cold fusion of marketing?

History

Journal

Journal of marketing management

Volume

7

Issue

4

Pagination

371 - 382

Publisher

Taylor & Francis

Location

London, Eng.

ISSN

0267-257X

eISSN

1472-1376

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

1991, Taylor & Francis

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Categories

Keywords

Exports