Expert systems: the cold fusion of marketing?

Dubelaar, Chris; Finlay, PN; Taylor, D

Expert systems: the cold fusion of marketing?

journal contribution

posted on 2024-06-04, 05:07 authored by Chris DubelaarChris Dubelaar, PN Finlay, D Taylor

Expert systems: the cold fusion of marketing?

History

Journal

Journal of marketing management

Volume

7

Pagination

371-382

Location

London, Eng.

Publisher DOI

https://doi.org/10.1080/0267257X.1991.9964165

ISSN

0267-257X

eISSN

1472-1376

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

1991, Taylor & Francis

Issue

4

Publisher

Taylor & Francis

Usage metrics

Keywords

150503 Marketing Management (incl Strategy and Customer Relations)909999 Commercial Services and Tourism not elsewhere classified Department of Marketing

Expert systems: the cold fusion of marketing?

History

Journal

Volume

Pagination

Location

Publisher DOI

ISSN

eISSN

Language

Publication classification

Copyright notice

Issue

Publisher

Usage metrics

Categories

Keywords

Licence

Exports