Expert systems: the cold fusion of marketing?
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journal contribution
posted on 1991-01-01, 00:00 authored by Chris DubelaarChris Dubelaar, P N Finlay, D TaylorExpert systems: the cold fusion of marketing?
History
Journal
Journal of marketing managementVolume
7Issue
4Pagination
371 - 382Publisher
Taylor & FrancisLocation
London, Eng.Publisher DOI
ISSN
0267-257XeISSN
1472-1376Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
1991, Taylor & FrancisUsage metrics
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