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Exploration of Tourist Activities in Urban Destination Using Venue Check-In Data
journal contribution
posted on 2020-03-01, 00:00 authored by Quan VuQuan Vu, J M Luo, Gang LiGang Li, R LawUnderstanding the differences and similarities in the activities of tourists from various cultures is important for tourism managers to develop appropriate plans and strategies that could support urban tourism marketing and managements. However, tourism managers still face challenges in obtaining such understanding because the traditional approach of data collection, which relies on survey and questionnaires, is incapable of capturing tourist activities at a large scale. In this article, we present a method for the study of tourist activities based on a new type of data, venue check-ins. The effectiveness of the presented approach is demonstrated through a case study of a major tourism country, France. Analysis based on a large-scale data set from 19 tourism cities in France reveals interesting differences and similarities in the activities of tourists from 14 markets (countries). Valuable insights are provided for various urban tourism applications.
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Journal
Journal of Hospitality and Tourism ResearchVolume
44Issue
3Pagination
472 - 498Publisher DOI
ISSN
1096-3480eISSN
1557-7554Publication classification
C1 Refereed article in a scholarly journalUsage metrics
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