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Exploring customer loyalty at bottom of the pyramid in South Asia
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journal contribution
posted on 2013-01-01, 00:00
authored by
Fara Azmat
Fara Azmat
,
R Samaratunge
Exploring customer loyalty at bottom of the pyramid in South Asia
History
Journal
Social responsibility journal
Volume
9
Issue
3
Pagination
379 - 394
Publisher
Emerald Group Publishing
Location
Bingley, England
Publisher DOI
https://doi.org/10.1108/SRJ-09-2011-0077
ISSN
1747-1117
eISSN
1758-857X
Language
eng
Publication classification
C1 Refereed article in a scholarly journal
Copyright notice
2013, Emerald Publishing Group
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Categories
Sociology not elsewhere classified
Keywords
bottom of the pyramid
customer loyalty
small scale individual entrepreneurs
social responsibility
South Asia
Social Sciences
Management
Business & Economics
CORPORATE SOCIAL-RESPONSIBILITY
CSR
SMES
Sociology
Licence
All Rights Reserved
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