Exploring customer loyalty at bottom of the pyramid in South Asia

journal contribution

posted on 2013-01-01, 00:00 authored by Fara AzmatFara Azmat, R Samaratunge

Exploring customer loyalty at bottom of the pyramid in South Asia

History

Journal

Social responsibility journal

Volume

9

Issue

3

Pagination

379 - 394

Publisher

Emerald Group Publishing

Location

Bingley, England

Publisher DOI

https://doi.org/10.1108/SRJ-09-2011-0077

ISSN

1747-1117

eISSN

1758-857X

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2013, Emerald Publishing Group

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Categories

Sociology not elsewhere classified

Keywords

bottom of the pyramid customer loyalty small scale individual entrepreneurs social responsibility South Asia Social Sciences Management Business & Economics CORPORATE SOCIAL-RESPONSIBILITY CSR SMES Sociology

Licence

All Rights Reserved

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