Exploring customer loyalty at bottom of the pyramid in South Asia

journal contribution

posted on 2013-01-01, 00:00 authored by Fara AzmatFara Azmat, R Samaratunge

Exploring customer loyalty at bottom of the pyramid in South Asia

History

Journal

Social responsibility journal

Volume

9

Pagination

379 - 394

Location

Bingley, England

ISSN

1747-1117

eISSN

1758-857X

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2013, Emerald Publishing Group

Usage metrics

Categories

Sociology not elsewhere classified

Keywords

bottom of the pyramid customer loyalty small scale individual entrepreneurs social responsibility South Asia Social Sciences Management Business & Economics CORPORATE SOCIAL-RESPONSIBILITY CSR SMES Sociology

Licence

All Rights Reserved

Exports