Exploring metaphor as an alternative marketing language
Version 2 2024-09-19, 23:41
Version 1 2008-01-01, 00:00
journal contribution
posted on 2024-09-19, 23:41 authored by I Fillis, R RentschlerExploring metaphor as an alternative marketing language
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Location
Bingley, EnglandLanguage
engNotes
Reproduced with the specific permission of the copyright owner.Publication classification
C1 Refereed article in a scholarly journalCopyright notice
2008, Emerald Group Publishing LimitedJournal
European business reviewVolume
20Pagination
492-514ISSN
0955-534XeISSN
1758-7107Issue
6Publisher
Emerald Group Publishing LtdUsage metrics
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