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Exploring the opinions of the YouTube visitors towards advertisements and its influence on purchase intention among viewers

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posted on 2025-09-25, 04:02 authored by Ann Tresa Sebastian, Bhagya Lal, J Anupama, Jee Varghese, Aleena Agnus Tom, Eslavath Rajkumar, Allen Joshua George, Sundaramoorthy Jeyavel, Vijyendra Pandey, Maria Wajid, Romate John
Exploring the opinions of the YouTube visitors towards advertisements and its influence on purchase intention among viewers

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  1. 1.
    DOI - Is version of https://doi.org/10.1080/23311975.2021.1876545

Location

London, Eng.

Open access

  • Yes

Language

eng

Editor/Contributor(s)

Awan U

Journal

Cogent Business & Management

Volume

8

Article number

1876545

Pagination

1-24

ISSN

2331-1975

eISSN

2331-1975

Issue

1

Publisher

Taylor & Francis

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    Research Publications

    Categories

    Keywords

    BusinessBusiness & Economicsdecision-makingopinionopinion towards advertisementspurchase intentionSocial SciencesYouTube advertisements

    Licence

    CC BY 4.0

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