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Exporting sports rights to overseas markets : the case of European football

journal contribution
posted on 2010-03-01, 00:00 authored by H Solberg, Paul TurnerPaul Turner
In recent years major European clubs have become conscious of the need to develop a wider, more global approach to their existence in order to increase revenues. There have increasingly been developments involving clubs attempting to forge relationships with major Asian markets. The essay focuses on factors influencing the international trade of input (talent) and output (football TV programmes) – covering both the supply and the demand sides. It illustrates how the development in recent years has widened the revenue gaps between the ‘big five’ European nations and the rest of the world – and its consequences for the distribution of talent in the football world.

History

Journal

Sport in society

Volume

13

Issue

2

Season

Special issue : Directions in contemporary and future sport

Pagination

354 - 366

Publisher

Routledge

Location

Abingdon, England

ISSN

1743-0437

eISSN

1743-0445

Language

eng

Notes

Online publication date: 12 February 2010

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2010 Taylor & Francis

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