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Fandom in the workplace: Multi-target identification in professional team sports

journal contribution
posted on 01.01.2015, 00:00 authored by Steve SwansonSteve Swanson, A Kent
Team identification has been researched extensively from the perspective of the consumer. The current study proposes that employees working in professional sport may also be fans of their respective teams, and provides insight on the role of team identification in the workplace environment. Over 1100 business operations employees from the top profession sports leagues in North America participated, and results indicate that dual targets of identification exist simultaneously in this setting. Strong support is provided for the discriminant validity between organizational and team identification. Beyond the more established effects of organizational identification, the results provide evidence that team identification independently predicts key outcomes such as commitment, satisfaction, and motivation. The results add to the literature by introducing the concept of a sports team as an additional target of identification in the organizational context.

History

Journal

Journal of Sport Management

Volume

29

Issue

4

Pagination

461 - 477

Publisher

Human Kinetics

Location

Champaign, Ill.

ISSN

0888-4773

eISSN

1543-270X

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal; C Journal article

Copyright notice

2015, Human Kinetics