Fear, guilt, and shame appeals in social marketing

https://hdl.handle.net/10536/DRO/DU:30040094
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journal contribution

posted on 2010-02-01, 00:00 authored by L Brennan, Wayne Binney

Fear, guilt, and shame appeals in social marketing

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DOI - Is version of https://doi.org/10.1016/j.jbusres.2009.02.006

Location

New York, N.Y.

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2009 Elsevier Inc

Journal

Journal of business research

Volume

63

Pagination

140 - 146

ISSN

0148-2963

eISSN

1873-7978

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Licence

All Rights Reserved

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