Fear, guilt, and shame appeals in social marketing
journal contribution
posted on 2010-02-01, 00:00 authored by L Brennan, Wayne BinneyFear, guilt, and shame appeals in social marketing
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Journal
Journal of business researchVolume
63Issue
2Pagination
140 - 146Publisher
ElsevierLocation
New York, N.Y.Publisher DOI
ISSN
0148-2963eISSN
1873-7978Language
engPublication classification
C1.1 Refereed article in a scholarly journalCopyright notice
2009 Elsevier IncUsage metrics
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