Deakin University
Browse

File(s) under permanent embargo

Fear, guilt, and shame appeals in social marketing

journal contribution
posted on 2010-02-01, 00:00 authored by L Brennan, Wayne Binney
Fear, guilt, and shame appeals in social marketing

History

Journal

Journal of business research

Volume

63

Issue

2

Pagination

140 - 146

Publisher

Elsevier

Location

New York, N.Y.

ISSN

0148-2963

eISSN

1873-7978

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2009 Elsevier Inc

Usage metrics

    Research Publications

    Categories

    No categories selected

    Keywords

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC