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Feeding the chooks in the country: a study of successful public relations media strategies in regional Victoria

journal contribution
posted on 2006-01-01, 00:00 authored by Katrina Oakham, Bronwyn Kirby
"Media reporting on regional issues has tended to focus on the negative leaving many urban based Australians with a bleak portrait of rural Australia and it's fuure." (McNeill 2003) This paper looks at the two regional centres of Ballarat and Warrnambool. Through analysis of local papers and in conjunction with interviews with local journalists and public relations practitioners, it begins a dissection of the news production process in these locales. Content analysis reveals the nature of news coverage and the role of key sources, in particular public relations, determining the type of coverage in these centres.

History

Journal

Asia pacific public relations journal

Volume

7

Pagination

95 - 108

Publisher

Deakin University

Location

Geelong, Vic.

ISSN

1440-4389

eISSN

1839-8227

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

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