Feel bored? Join Verse! Engineering Vehicular Proximity Social Network

Travellers in vehicles often have strong willingness to share their travel experience and exchange information to each other through social networks2, such as Facebook and Twitter. This, however, can be costly due to the limited connections to Internet on the road. In this paper we develop Verse to facilitate the social communications among vehicle travellers on highways. Verse enables passengers on-board vehicles to share the content information, such as travel blogs with pictures, among each other using the impromptu wireless inter-vehicle communications. Unlike traditional online social networks, which are built upon the reliable IP networks, vehicular social networks face fundamental challenges in that: 1) users are anonymous and strangers to each other and hard to identify potential friends of shared interests, and 2) users communicate through intermittent and unreliable inter-vehicle connections. On addressing the two challenges, Verse implements a friend recommendation function, which helps passengers efficiently identify potential social friends with both shared interests and relatively reliable wireless connections. In addition, Verse is equipped with a social-aware rate control scheme towards efficient utilization of network bandwidth. Using extensive simulations, we show that the friend recommendation function of Verse can effectively predict the mobility of vehicles to assist the social communication, and the social-aware rate control scheme quickly and efficiently adapts the vehicle’s transmission rate according to their social impacts.