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Female consumers as agents of change for transforming the environmental sustainability landscape

journal contribution
posted on 2017-05-01, 00:00 authored by C D'Souza, Mehdi Taghian
Faith in others (FIO; governments and businesses) can be seen as society's predisposition to handle environmental problems. The article examines whether women, who undertake a large majority of household purchases, can influence change in consumption practices so as to contribute to sustainability initiatives. Understanding women's character in this manner is informative, it helps us to consider how a women's role as a household purchasing agent is an important nexus to environmental sustainability. The study found that FIO has an influence on women's purchasing decisions. The study provides additional support to strengthen women's role in environmental matters. Not all women were found to be sustainability-minded. In the challenges faced by women with respect to their influence, evidence from this research suggests that if women have more faith in governments and businesses it would make them more eco-savvy to act as agents of change for transforming the environmental sustainability landscape.

History

Journal

International journal of consumer studies

Volume

41

Issue

3

Pagination

353 - 360

Publisher

Wiley-Blackwell

Location

London, Eng.

ISSN

1470-6423

eISSN

1470-6431

Language

eng

Publication classification

C1 Refereed article in a scholarly journal; C Journal article

Copyright notice

2017, John Wiley & Sons Ltd

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