Deakin University
Browse

Fiji's tourism industry : a SWOT analysis

journal contribution
posted on 2000-12-01, 00:00 authored by Paresh Narayan
Within the last two decades Fiji’s tourism industry has grown dramatically, in the process overtaking the traditional export sector of sugar as the main foreign exchange earner and employment creator. Since Fiji depends enormously on tourism for its growth and development, this paper provides an analysis of the Strengths, Weaknesses, Opportunities and Threats on
the tourism industry. The paper aims to provide a clear picture of the tourism industry in Fiji and attempts to provide information, particularly to the policy makers, that will assist them in making policy decisions regarding the future growth and development of the industry - at a time when the industry's image has been tarnished as a consequence of Fiji's third coup in May 2000. The paper also provides some recommendations that need to be considered by policy makers and incorporated into any future development plans on the Fiji tourism industry.

History

Journal

Journal of tourism studies

Volume

11

Issue

2

Pagination

15 - 24

Publisher

James Cook University, School of Business, Tourism Program

Location

Townsville, Qld.

ISSN

1035-4662

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Usage metrics

    Research Publications

    Categories

    No categories selected

    Keywords

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC