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Food and beverage price promotions: an untapped policy target for improving population diets and health

journal contribution
posted on 2019-01-01, 00:00 authored by Kathryn BackholerKathryn Backholer, Gary SacksGary Sacks, Adrian CameronAdrian Cameron
Purpose of Review: The price of foods and beverages is a critical driver of food choice, particularly among families and households with limited food budgets. Policies targeting unhealthy food and beverage price promotions represent an untapped policy target for improving population diets and health. Here we review policy options for reducing the frequency and influence of price promotions on unhealthy foods and beverages (high in one or more of salt, sugar and saturated fat), and demonstrate their potential to complement other food policies and improve population diets. Recent Findings: Price promotions on unhealthy foods and beverages are ubiquitous in many settings globally and appear to be more common than price promotions for healthy food. Shoppers appear to be more responsive to price promotions on unhealthy foods and beverages compared to price promotions for healthier items, with evidence that discounts lead to impulse purchases, stockpiling and overconsumption. A range of policy options exist to reduce the influence of price promotions on unhealthy foods and beverages, but none have been tested in the real world, meaning the industry and consumer responses to such policies are unclear. Summary: Policies that reduce the prevalence and influence of unhealthy food and beverage price promotions should be considered as part of a comprehensive approach to improving population diets.

History

Journal

Current nutrition reports

Volume

8

Issue

3

Pagination

250 - 255

Publisher

Springer

Location

Dordrecht, The Netherlands

eISSN

2161-3311

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2019, Springer Science+Business Media, LLC, part of Springer Nature

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