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Forerunners and outcomes of brand loyalty: A study of young consumers in Pakistan

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posted on 2025-09-21, 23:24 authored by Aleem RazaAleem Raza, Mubasher Akram, Muhammad Asif
Forerunners and outcomes of brand loyalty: A study of young consumers in Pakistan

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Location

New York, NY.

Open access

  • Yes

Language

eng

Journal

Journal of Business and Economic Studies

Volume

25

Pagination

1-17

ISSN

2576-3458

eISSN

2576-3458

Issue

2

Publisher

Northeast Business and Economics Association

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