Forward or delete: what drives peer-to-peer message propagation across social networks?

journal contribution

posted on 2024-06-04, 00:54 authored by C Harvey, David StewartDavid Stewart, M Ewing

Forward or delete: what drives peer-to-peer message propagation across social networks?

History

Journal

Journal of Consumer Behaviour

Volume

10

Pagination

365-372

Location

Hoboken, NJ

Open access

Yes

Link to full text

https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/cb.383

ISSN

1472-0817

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal, C Journal article

Copyright notice

2011, John Wiley & Sons

Issue

6

Publisher

John Wiley and Sons

Usage metrics

Categories

Marketing not elsewhere classified

Keywords

Peer-to-peer Social networks 150599 Marketing not elsewhere classified 970115 Expanding Knowledge in Commerce Department of Information Systems and Business Analytics

Licence

All Rights Reserved

Exports