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Fostering Marine Environmental Stewardship: New Tactics Needed to Engage Millennials

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journal contribution
posted on 2020-10-01, 00:00 authored by C Darkson, Marnie CampbellMarnie Campbell, S Rockloff
The generation subculture theory asserts that as each generation comes of age and begins to harness political and economic power, their unique value-set will shape social and environmental outcomes. With this in mind, we undertook a preliminary social survey that explored the relationship between birth cohort (the Silent Generation, Baby Boomers, Generation X and Millennials), and marine environmental values, behaviour, and preferences. The findings demonstrate a declining value is placed on the marine environment across the generations, with an associated decrease in pro-environmental behaviours. The results emphasise the importance of targeted conservation outreach, particularly for Millennials.

History

Journal

Conservation and Society

Volume

18

Issue

4

Pagination

405 - 411

ISSN

0972-4923

eISSN

0975-3133

Publication classification

C Journal article; C1.1 Refereed article in a scholarly journal

Copyright notice

2020, The Authors

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