Getting generation Y to attend : friends,interactivity and half-time entertainment
journal contribution
posted on 2012-02-01, 00:00 authored by David Bednall, Michael ValosMichael Valos, Stewart Adam, C McLeodGetting generation Y to attend : friends,interactivity and half-time entertainment
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Journal
Sport management reviewVolume
15Issue
1Pagination
80 - 90Publisher
ElsevierLocation
Oxford, EnglandPublisher DOI
ISSN
1441-3523eISSN
1839-2083Language
engPublication classification
C1 Refereed article in a scholarly journalCopyright notice
2012, ElsevierUsage metrics
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