Getting generation Y to attend : friends,interactivity and half-time entertainment

journal contribution

posted on 2012-02-01, 00:00 authored by David Bednall, Michael ValosMichael Valos, Stewart Adam, C McLeod

Getting generation Y to attend : friends,interactivity and half-time entertainment

History

Journal

Sport management review

Volume

15

Issue

1

Pagination

80 - 90

Publisher

Elsevier

Location

Oxford, England

Publisher DOI

https://doi.org/10.1016/j.smr.2011.04.001

ISSN

1441-3523

eISSN

1839-2083

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2012, Elsevier

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Categories

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Keywords

Generation Y Attendance Friends Entertainment Social Sciences Hospitality, Leisure, Sport & Tourism Management Social Sciences - Other Topics Business & Economics Half-time entertainment Promotion Sport orientation SCALE INTENTION FOOTBALL AUDIENCE LEISURE SMS

Licence

All Rights Reserved

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