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Getting generation Y to attend : friends,interactivity and half-time entertainment

journal contribution
posted on 2012-02-01, 00:00 authored by David Bednall, Michael ValosMichael Valos, Stewart Adam, C McLeod
Getting generation Y to attend : friends,interactivity and half-time entertainment

History

Journal

Sport management review

Volume

15

Issue

1

Pagination

80 - 90

Publisher

Elsevier

Location

Oxford, England

ISSN

1441-3523

eISSN

1839-2083

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2012, Elsevier