File(s) under permanent embargo
Global and regional dispersion of publishing in the field of international marketing
journal contribution
posted on 2009-04-01, 00:00 authored by Michael PolonskyMichael Polonsky, Allison RingerAllison RingerThis paper empirically examines the research productivity of academic institutions in the leading international marketing journals, leading generalist marketing journals, and leading international business journals between the years 1999 and 2003 from a regional and country-specific perspective. The research found that across the three groups of journals, the majority of works were authored by academics at institutions located in North America, although North Americans contribute significantly less in the international marketing and international business journals than leading generalist marketing journals. The findings suggest that there is a broadening of non-U.S. influence within the international marketing and international business journals, which should lead to a broadening of international marketing theory.
History
Journal
Journal of global marketingVolume
22Issue
2Pagination
155 - 172Publisher
Haworth PressLocation
New York, N.Y.Publisher DOI
ISSN
0891-1762eISSN
1528-6975Language
engPublication classification
C1 Refereed article in a scholarly journalCopyright notice
2009, Taylor & FrancisUsage metrics
Categories
No categories selectedLicence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC