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Global and regional dispersion of publishing in the field of international marketing

journal contribution
posted on 2009-04-01, 00:00 authored by Michael PolonskyMichael Polonsky, Allison RingerAllison Ringer
This paper empirically examines the research productivity of academic institutions in the leading international marketing journals, leading generalist marketing journals, and leading international business journals between the years 1999 and 2003 from a regional and country-specific perspective. The research found that across the three groups of journals, the majority of works were authored by academics at institutions located in North America, although North Americans contribute significantly less in the international marketing and international business journals than leading generalist marketing journals. The findings suggest that there is a broadening of non-U.S. influence within the international marketing and international business journals, which should lead to a broadening of international marketing theory.

History

Journal

Journal of global marketing

Volume

22

Issue

2

Pagination

155 - 172

Publisher

Haworth Press

Location

New York, N.Y.

ISSN

0891-1762

eISSN

1528-6975

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2009, Taylor & Francis

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