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Going green? Modeling the Impact of environmental concerns and perceptions of transportation alternatives on decisions to drive

journal contribution
posted on 2010-04-01, 00:00 authored by B Gardner, Charles AbrahamCharles Abraham
A theory-of-planned-behavior-based model of intra-city driving incorporating cognitions concerning non-car transportation use, personal and descriptive norms, and the environment was tested. Participants were 190 residents of a UK city with good non-car travel infrastructure. Intention predicted 57% of the variance in behavior. In addition, 49% of intention variance was predicted by car-use attitudes, perceived behavioral control, descriptive norms, non-car-use attitudes, subjective norms, and personal norms. Concern and efficacy for reducing car-related environmental problems were associated with non-car attitudes and personal norms. Results demonstrate the importance of modeling transportation choice on cognitions relating to both car use and alternative transportation. © 2010 Copyright the Authors. Journal compilation © 2010 Wiley Periodicals, Inc.

History

Journal

Journal of Applied Social Psychology

Volume

40

Issue

4

Pagination

831 - 849

ISSN

0021-9029

eISSN

1559-1816

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