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Green advertising effects on attitude and choice of advertising themes

journal contribution
posted on 2005-01-01, 00:00 authored by C D'Souza, Mehdi Taghian
Green advertising effects on attitude and choice of advertising themes

History

Journal

Asia Pacific journal of marketing and logistics

Volume

17

Issue

4

Pagination

51 - 66

Publisher

Emerald Group Publishing Limited

Location

Bingley, England

Publisher DOI

ISSN

1355-5855

eISSN

1758-4248

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2005, Emerald Group Publishing Limited

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Green advertising effects on attitude and choice of advertising themes
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Categories

Keywords

advertisinggreen advertisingconsumer decision-makingconsumer involvementgreen products

Licence

All Rights Reserved

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