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Greens or space invaders: prominent utopian themes and effects on social change motivation

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journal contribution
posted on 01.03.2020, 00:00 authored by Julian FernandoJulian Fernando, L V O'Brien, N J Burden, M Judge, Y Kashima
One way in which individuals can participate in action to change the society they live in is through the pursuit of an ideal society or “utopia”; however, the content of that utopia is a likely determinant of its motivational impact. Here we examined two predominant prototypes of utopia derived from previous research and theory—the Green and Sci-Fi utopias. When participants were primed with either of these utopias, the Green utopia was perceived to entail a range of other positive characteristics (e.g., warmth, positive emotions) and—provided it was positively evaluated—tended to elicit both motivation and behaviour for social change. In contrast, the Sci-Fi utopia was associated with low motivation, even when it was positively evaluated. Furthermore, the Green utopia was shown to elicit greater perceptions of participative efficacy, which in turn predicted the increase in social change motivation.

History

Journal

European journal of social psychology

Volume

50

Issue

2

Pagination

278 - 291

Publisher

Wiley

Location

Chichester, Eng.

ISSN

0046-2772

eISSN

1099-0992

Language

eng

Publication classification

C1 Refereed article in a scholarly journal