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Guidelines for successful China market entry strategy : learning from the experience of some leading companies

journal contribution
posted on 2001-01-01, 00:00 authored by R Breth
Guidelines for successful China market entry strategy : learning from the experience of some leading companies

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Journal

Journal of current research in global business

Volume

3

Issue

4

Pagination

6 - 16

Publisher

Association for Global Business

Location

Denver, Colo.

ISSN

1050-6292

Language

eng

Publication classification

C3 Non-refereed articles in a professional journal

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