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Harnessing business analytics value through organizational absorptive capacity

journal contribution
posted on 2019-11-01, 00:00 authored by Shan Wang, William YeohWilliam Yeoh, Gregory Richards, Siew Fan Wong, Younghoon Chang
Business analytics (BA) is a resource-intensive, risky endeavor. However, the literature has not addressed the important question of how to assimilate BA technologies for competitive advantage. We build a research framework and outline the BA assimilation mechanisms through organizational absorptive capacity (AC). Data were collected from 600 companies across six countries and analyzed using partial least squares. The findings revealed that organizational AC plays a crucial mediating role between BA competency and BA assimilation, leading to competitive advantage. This study contributes significantly to both information technology assimilation and BA value research by incorporating the role of organizational AC.

History

Journal

Information and management

Volume

56

Issue

7

Article number

103152

Pagination

1 - 16

Publisher

Elsevier

Location

Amsterdam, The Netherlands

ISSN

0378-7206

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2019 Elsevier B.V.