Hero brands, brand heroes: How R.M. Williams inspired a cult following and created a shared sense of meaning

journal contribution

posted on 2024-06-06, 01:39 authored by HB Cooper, MT Ewing, C Campbell, E Treen

Hero brands, brand heroes: How R.M. Williams inspired a cult following and created a shared sense of meaning

History

Journal

Business Horizons

Pagination

1-10

Location

Amsterdam, The Netherlands

Publisher DOI

https://doi.org/10.1016/j.bushor.2023.01.006

ISSN

0007-6813

Language

eng

Publication classification

C1 Refereed article in a scholarly journal

Publisher

Elsevier

Publication URL

http://dx.doi.org/10.1016/j.bushor.2023.01.006

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Categories

Keywords

heroism mythology storytelling engagement marketing character archetypes

Licence

All Rights Reserved

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