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Higher education services exports : sources of growth of Asian students in US and UK

journal contribution
posted on 2009-01-01, 00:00 authored by Doren Chadee, V Naidoo
The paper reviews the recent trends and current developments in the global higher education market with a particular focus on growth of Asian students studying in US and UK. Using pool cross section-time series data over the 1985–2003 period, it is found that different factors affect students from different countries differently. This suggests that the marketing strategies of offshore higher education providers need to be tailored to the specific needs of different markets in order to be successful. The emergence of a number of new players in the higher education export market is also rapidly becoming a major threat to the traditional higher education service exporters.

History

Journal

Service business

Volume

3

Issue

2

Pagination

173 - 187

Publisher

Springer Berlin / Heidelberg

Location

Berlin, Germany

ISSN

1862-8516

eISSN

1862-8508

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Copyright notice

2008, Springer-Verlag

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