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How contagious is your viral marketing campaign? A mathematics model for assessing campaign performance
journal contribution
posted on 2014-06-01, 00:00 authored by Mike Ewing, David StewartDavid Stewart, Dineli MatherDineli Mather, Joshua NewtonJoshua NewtonHow contagious is your viral marketing campaign? A mathematics model for assessing campaign performance
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Journal
Journal of advertising researchVolume
54Issue
2Pagination
205 - 216Publisher
World Advertising Research CenterLocation
New York, N. Y.ISSN
0021-8499eISSN
1740-1909Language
engPublication classification
C1 Refereed article in a scholarly journal; C Journal articleCopyright notice
2014, World Advertising Research CenterUsage metrics
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