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How contagious is your viral marketing campaign? A mathematics model for assessing campaign performance

Version 2 2024-06-04, 00:54
Version 1 2014-10-28, 10:36
journal contribution
posted on 2024-06-04, 00:54 authored by M Ewing, David StewartDavid Stewart, Dineli MatherDineli Mather, Joshua NewtonJoshua Newton
How contagious is your viral marketing campaign? A mathematics model for assessing campaign performance

History

Journal

Journal of advertising research

Volume

54

Pagination

205-216

Location

New York, N. Y.

ISSN

0021-8499

eISSN

1740-1909

Language

eng

Publication classification

C1 Refereed article in a scholarly journal, C Journal article

Copyright notice

2014, World Advertising Research Center

Issue

2

Publisher

World Advertising Research Center