How contagious is your viral marketing campaign? A mathematics model for assessing campaign performance

journal contribution

posted on 2024-06-04, 00:54 authored by M Ewing, David StewartDavid Stewart, Dineli MatherDineli Mather, Joshua NewtonJoshua Newton

How contagious is your viral marketing campaign? A mathematics model for assessing campaign performance

History

Journal

Journal of advertising research

Volume

54

Pagination

205-216

Location

New York, N. Y.

ISSN

0021-8499

eISSN

1740-1909

Language

eng

Publication classification

C1 Refereed article in a scholarly journal, C Journal article

Copyright notice

2014, World Advertising Research Center

Issue

2

Publisher

World Advertising Research Center

Usage metrics

Categories

Keywords

mathematical model campaign performance viral-campaign performance 150504 Marketing Measurement 910403 Marketing

Licence

All Rights Reserved

Exports