How contagious is your viral marketing campaign? A mathematics model for assessing campaign performance
Version 2 2024-06-04, 00:54Version 2 2024-06-04, 00:54
Version 1 2014-10-28, 10:36Version 1 2014-10-28, 10:36
journal contribution
posted on 2024-06-04, 00:54 authored by M Ewing, David StewartDavid Stewart, Dineli MatherDineli Mather, Joshua NewtonJoshua NewtonHow contagious is your viral marketing campaign? A mathematics model for assessing campaign performance
History
Journal
Journal of advertising researchVolume
54Pagination
205-216Location
New York, N. Y.ISSN
0021-8499eISSN
1740-1909Language
engPublication classification
C1 Refereed article in a scholarly journal, C Journal articleCopyright notice
2014, World Advertising Research CenterIssue
2Publisher
World Advertising Research CenterUsage metrics
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