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How contagious is your viral marketing campaign? A mathematics model for assessing campaign performance

journal contribution
posted on 2014-06-01, 00:00 authored by Mike Ewing, David StewartDavid Stewart, Dineli Mather, Joshua NewtonJoshua Newton
How contagious is your viral marketing campaign? A mathematics model for assessing campaign performance

History

Journal

Journal of advertising research

Volume

54

Issue

2

Pagination

205 - 216

Publisher

World Advertising Research Center

Location

New York, N. Y.

ISSN

0021-8499

eISSN

1740-1909

Language

eng

Publication classification

C1 Refereed article in a scholarly journal; C Journal article

Copyright notice

2014, World Advertising Research Center

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    Keywords

    mathematical modelcampaign performanceviral-campaign performanceSocial SciencesBusinessCommunicationBusiness & EconomicsDECISION-SUPPORT-SYSTEMWORD-OF-MOUTHNETWORKSSPREADUSERS

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    All Rights Reserved

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