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How do Australian small and medium enterprises communicate their environmental improvement activities online?

Version 2 2024-06-03, 13:47
Version 1 2014-10-28, 09:15
journal contribution
posted on 2024-06-03, 13:47 authored by C Parker, B Fraunholz, A Zutshi, M Crofts
There have been calls in the IS/eBusiness literature for research on "green" IS/IT in a Small and Medium Enterprises (SMEs) context. The Corporate Social Responsibility (CSR) literature has neglected the issue of how SMEs can use websites to communicate their environmental improvement activities. This paper links these two previously separate disciplines by reporting on a content analysis of 443 Australian SME websites from four industry sectors to identify if and how they use websites to communicate their environmental improvement activities. The study found that 47 websites were communicating such activities in some form. A detailed analysis was undertaken of these 47 websites to identify emergent themes relating to how these SMEs were communicating their environmental improvement activities. These themes resulted in a reconceptualisation of the traditional "4 Ps" of marketing for online communication of environmental improvement activities by SMEs: profile; product; process; and prominence.

History

Journal

Australasian journal of information systems

Volume

17

Pagination

5-21

Location

Bruce, A.C.T.

ISSN

1449-8618

eISSN

1326-2238

Language

eng

Notes

Reproduced with the kind permission of the copyright owner.

Publication classification

C1 Refereed article in a scholarly journal

Copyright notice

2010, University of Canberra, School of Information Sciences and Engineering

Issue

1

Publisher

University of Canberra, School of Information Sciences and Engineering