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How do alternative strategic orientations influence social media performance?

Version 2 2024-05-30, 10:48
Version 1 2018-01-12, 16:01
journal contribution
posted on 2024-05-30, 10:48 authored by Michael ValosMichael Valos, FT Mavondo, MW Nyadzayo
How do alternative strategic orientations influence social media performance?

History

Journal

Journal of Strategic Marketing

Volume

27

Pagination

1-20

Location

Abingdon, Eng.

Publisher DOI

ISSN

0965-254X

eISSN

1466-4488

Language

eng

Publication classification

C1 Refereed article in a scholarly journal, C Journal article

Copyright notice

2017, Informa UK

Issue

1

Publisher

Routledge

Publication URL

Usage metrics

    Research Publications

    Categories

    Keywords

    customer acquisitioncustomer retentione-marketing orientationentrepreneurial orientationmarket orientationsocial mediaDepartment of Marketing3506 Marketing

    Licence

    All Rights Reserved

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