How do alternative strategic orientations influence social media performance?

https://hdl.handle.net/10536/DRO/DU:30105815
Open external identifier URL

journal contribution

posted on 2024-05-30, 10:48 authored by Michael ValosMichael Valos, FT Mavondo, MW Nyadzayo

How do alternative strategic orientations influence social media performance?

History

Related Materials

1.
DOI - Is version of https://doi.org/10.1080/0965254X.2017.1384039

Location

Abingdon, Eng.

Language

eng

Publication classification

C1 Refereed article in a scholarly journal, C Journal article

Copyright notice

2017, Informa UK

Journal

Journal of Strategic Marketing

Volume

27

Pagination

1-20

ISSN

0965-254X

eISSN

1466-4488

Issue

1

Publisher

Routledge

Usage metrics

Categories

Marketing not elsewhere classified

Keywords

customer acquisition customer retention e-marketing orientation entrepreneurial orientation market orientation social media Department of Marketing 3506 Marketing

Licence

All Rights Reserved

Exports