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How should companies talk to customers online?

Version 2 2024-06-02, 14:19
Version 1 2022-02-28, 08:53
journal contribution
posted on 2024-06-02, 14:19 authored by Brent McFerran, SG Moore, G Packard
How should companies talk to customers online?

History

Journal

MIT Sloan Management Review

Volume

60

Pagination

68-71

ISSN

1532-9194

Language

English

Publication classification

C2.1 Other contribution to refereed journal

Issue

2

Publisher

SLOAN MANAGEMENT REVIEW ASSOC, MIT SLOAN SCHOOL MANAGEMENT

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    Categories

    Keywords

    3506 Marketing

    Licence

    All Rights Reserved

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