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How value consciousness, customer engagement and trust create brand loyalty: Luxury brand and social media marketing perspective

journal contribution
posted on 2025-07-23, 05:08 authored by Tusher Ghosh, T Bala, AI Sakib, MA Alim, Md Hossain, Md Julhaz Hossain
How value consciousness, customer engagement and trust create brand loyalty: Luxury brand and social media marketing perspective

History

Open access

  • No

Language

eng

Journal

Academy of Marketing Studies Journal

Volume

27

Pagination

1-15

ISSN

1095-6298

eISSN

1095-6298

Issue

6

Publisher

Allied Business Academies

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