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Identifying changes and trends in Hong Kong outbound tourism
journal contribution
posted on 2011-10-01, 00:00 authored by R Law, Jia Rong, Huy Quan Vu, Gang LiGang Li, H LeeDespite the numerous research endeavors aimed at investigating tourists' preferences and motivations, it remains very difficult for practitioners to utilize the results of traditional association rule mining methods in tourism management. This research presents a new approach that extends the capability of the association rules technique to contrast targeted association rules with the aim of capturing the changes and trends in outbound tourism. Using datasets collected from five large-scale domestic tourism surveys of Hong Kong residents on outbound pleasure travel, both positive and negative contrasts are identified, thus enabling practitioners and policymakers to make appropriate decisions and develop more appropriate tourism products.
History
Journal
Tourism managementVolume
32Issue
5Pagination
1106 - 1114Publisher
PergamonLocation
Oxford, EnglandPublisher DOI
ISSN
0261-5177eISSN
1879-3193Language
engNotes
Now published. Available online 6 October 2010.Publication classification
C1 Refereed article in a scholarly journalCopyright notice
2010, Elsevier Ltd. All rights reserved.Usage metrics
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