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Identifying hotel competitiveness based on hotel feature ratings
journal contribution
posted on 2019-01-01, 00:00 authored by H Xia, Quan VuQuan Vu, Q Lan, R Law, Gang LiGang LiIdentification of hotel competitiveness is crucial for hotel managers in developing effective marketing strategies and promoting their business. A common practice in representing hotel competitiveness is to advertise hotel features with high customer ratings as selling points. However, this approach is ineffective to clearly distinguish top-tier hotels with similar high ratings, while low-tier hotels are disadvantaged because of their low ratings. This study presents a new approach for hotel competitiveness evaluation by identifying the unique aspects that combine multiple features. The proposed approach could distinguish a hotel from its counterparts, rather than rely solely on the high ratings of hotel features. We introduce a data mining technique to automatically discover the distinct aspects of a hotel based on the ratings of hotel features. The proposed method is beneficial to researchers and hotel managers in evaluating hotel competitiveness and identifying critical features that need improvement to considerably attract potential customers.
History
Journal
Journal of hospitality marketing and managementVolume
28Issue
1Pagination
81 - 100Publisher
Taylor & FrancisLocation
Abingdon, Eng.Publisher DOI
ISSN
1936-8623eISSN
1936-8631Language
engPublication classification
C Journal article; C1 Refereed article in a scholarly journalCopyright notice
2018, Taylor & Francis Group, LLCUsage metrics
Categories
Keywords
Hotel competitivenesshotel reviewsfeature ratingskernel destiny estimationdata miningSocial SciencesBusinessHospitality, Leisure, Sport & TourismManagementBusiness & EconomicsSocial Sciences - Other TopicsSOCIAL MEDIAPERFORMANCEPREFERENCESCUSTOMERSTRAVELERSREVIEWSSERVICEInformation SystemsDistributed Computing
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