Impact of airline social media marketing on purchase intention:Evidence from China using PLS-SEM

journal contribution

posted on 2025-04-14, 05:38 authored by Liyi Xia, Yuchao Xu, Yahua Zhang, Hongwei Jiang, Bo Cui

Impact of airline social media marketing on purchase intention:Evidence from China using PLS-SEM

History

Journal

Transport Economics and Management

Volume

2

Pagination

249-262

Location

Amsterdam, The Netherlands

Open access

Yes

ISSN

2949-8996

eISSN

2949-8996

Language

eng

Publication classification

C1.1 Refereed article in a scholarly journal

Publisher

Elsevier

Publication URL

https://doi.org/10.1016/j.team.2024.09.003

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