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Impact of behavioral intention on effectiveness of message features: Evidence from the family sun safety project

journal contribution
posted on 2024-09-12, 05:30 authored by DB Buller, Ron BorlandRon Borland, M Burgoon
Impact of behavioral intention on effectiveness of message features: Evidence from the family sun safety project

History

Journal

Human Communication Research

Volume

24

Pagination

433-453

ISSN

0360-3989

eISSN

1468-2958

Language

English

Publication classification

C1.1 Refereed article in a scholarly journal

Issue

3

Publisher

WILEY-BLACKWELL